Lisa Caulton has been the head florist at Alexander James Interior Design for four years. She has worked in floristry for the past 20 years and has created displays for corporate events, hotels and weddings.


How does the process work in terms of creating floral arrangements for a project?
Our designers come to me with their moodboards and images of the property and flowers are then selected based on interior style and colour scheme. For some projects I go and create the floral displays on site, especially if it is a big project. Flowers are used in every room, and the amount of flowers used depending on a client’s budget. All flowers used are silk faux flowers as real ones would perish in our show home projects. The silk faux flowers we use are very high quality, so they are still very realistic and deliver the same great effect. Flower arrangements are made to co-ordinate with the style of interior, we cover everything from rustic and country style, to eclectic and contemporary.


What are your favourite flowers?
My favourite flowers are tulips, and my favourite plants are succulents, both of which are spring like and currently on trend. I often go to flower shows to keep up with current trends, and have attended shows in Paris and Holland. I often find inspiration for my work at these shows.


Do you incorporate your personal taste into your work?
No, it is important to always follow the current trends of flowers and plants in interiors. It is also important to think ahead to the next season due to our lead times. It is important to try and remain unbiased, using only the brief and moodboards to co-ordinate the flower arrangements for a project.


What has been your favourite project to date?
I really enjoy doing large projects where I need to create arrangements to the scale of the property. Recent projects such as The Chapel for Berkeley Homes have been amazing to work on, as I have been able to create such large arrangements and stunning centrepieces.


What is your favourite interior design style?
My favourite interior style is eclectic, such as the style used in quirky London apartments.


Have you noticed any trends in floral design as of late?
Current trends are very plant orientated, with lots of foliage and big leaves. Trends often move with the seasons, spring projects will feature spring flowers such as hyacinths, tulips and the prettier, more elegant flowers. Trends can often depend on interior style, for example, for a rustic style property, stone pots, lavender baskets and flower jugs are used.

Article by: EKBB